Small Business SEO Isn’t About Rankings Anymore

When I first got into SEO, it was some black magic that most people not only didn’t understand, but didn’t see the value in. Most small business owners had large Yellow Pages budgets, and for many, a website – nevermind SEO – wasn’t on the radar.

Of course, things have changed, and small business has adopted digital as the ad platform of choice.

Still, the understanding of SEO – or lack of it – didn’t change. What really changed is the column on the ledger where budgets go; Yellow Pages lost out to PPC, website development, and SEO. But with respect to SEO itself, most people don’t “get it”.

I get that.

Good news: SEO isn’t a black magic anymore. In fact, proper SEO is a transparent process that works in harmony with your larger business goals.

SEO in 2017 is very different than SEO in 2014 (itself an evolution of how SEO was done compared to years before it), and so on.

One big change? Rankings.

Or, specifically, how they don’t matter much anymore to your local small business.

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An Introduction to The Business Behind Niche Content Websites

Every day, billions of people from all over the world navigate the internet.

Using desktop computers, laptops, smartphones, tablets, game consoles, and other internet-connected devices, people everywhere are constantly searching for and engaging with new content.

The continuous creation and consumption of content drives a multi-billion dollar advertising and publishing industry; an industry that has produced tens of thousands of millionaires and provides an income to hundreds of thousands of digital entrepreneurs, content creators, and web marketers.

In this post I’m going to write a high-level overview about what you need in order to start earning your own piece of that multi-billion dollar pie.

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