Consulting & MentorshipCoaching for Freelancers, Content Creators, & Digital Marketers

My SpecializationsWho I Help Best

  • Niche Content Creators

    Turn your creativity into revenue with niche content sites that rank well in Google, become salable assets, & add value to your vertical. See how.

  • New Freelancers

    I can help you build the mentality, processes, & systems needed to continuously demonstrate value & retain clients. See how.

  • Digital Marketers

    As a 15-year SEO vet, and with extensive experience in content strategy, UX, and team management, I can help you create marketing strategies that are transparent & effective. See how.

 

I Build Profitable & Process-Driven Content Websites

Retain me for everything from strategy to processes development, on-site SEO to competitive analysis. I can even run your content team.

Need a Hand?

Leverage My Experience & LearningsGet Help With Your Niche Site

Monetization

Generate revenue without polarizing your audience or ruining your UX.

Content Direction

Strategy, topic analysis, & more- let’s create some kickass content.

SEO & Promotion

Build a strategy to leverage organic traffic & grow your brand.

Since 2008I Have Built, Grown, & Sold 8 Profitable Websites

And I currently manage the content & SEO strategies for 12 high-traffic authority and niche sites. My recommendations come from hands-on experience & first-hand learnings.

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I Help Freelancers Define Their Product, Build Their Brand, & Retain Their Clients

More than a decade of being in the trenches as a freelancer has given me insights & learnings that make me more effective (and valuable).

Looking For Help?
 

Based On 10+ Years of ExperienceCoaching, Development, & Mentorship for Ambitious Freelancers

I Help With…

New Freelancers

Looking to establish themselves and build their income.

It takes time to learn the skills needed to build trust with clients and earn long-term relationships. It takes a lot less time when you mentor with someone who’s already figured that part out.

Learn: client management, reporting, meeting/call best-practices, demonstrating value, tax/financial basics, & everything else you need to be successful.

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Growing & Scaling

Ready to build a team or scale your services?

Sooner or later, regardless of your hourly rate, you’ll hit a cap in what you can earn on your own. To grow your revenue (and income), you’ll need both the people and processes to get there sustainably.

Learn: vetting candidates, defining your direction, process development, team management, marketing & promotion.

Leading Your Team

Grow & mentor a team that empowers your success.

As your business and team grow, you’ll have to step back from production and focus on leadership. Taking these steps means earning trust with your team, challenging them professional, and turning them into better professionals.

Learn how to: coach, become a good mentor, build team unity, define objectives, and measure success

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Brand Building & Thought Leadership

Demonstrate your expertise and influence your industry and peers.

Transitioning from a freelancer to a thought leader has been one of the most interesting and rewarding challenges I’ve taken on.

Learn how to: define your personal brand, find your voice, amplify your message, & communicate your ideas.

New Freelancers

Looking to establish themselves and build their income.

It takes time to learn the skills needed to build trust with clients and earn long-term relationships. It takes a lot less time when you mentor with someone who’s already figured that part out.

Learn: client management, reporting, meeting/call best-practices, demonstrating value, tax/financial basics, & everything else you need to be successful.

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Growing & Scaling

Ready to build a team or scale your services?

Sooner or later, regardless of your hourly rate, you’ll hit a cap in what you can earn on your own. To grow your revenue (and income), you’ll need both the people and processes to get there sustainably.

Learn: vetting candidates, defining your direction, process development, team management, marketing & promotion.

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Leading Your Team

Grow & mentor a team that empowers your success.

As your business and team grow, you’ll have to step back from production and focus on leadership. Taking these steps means earning trust with your team, challenging them professional, and turning them into better professionals.

Learn how to: coach, become a good mentor, build team unity, define objectives, and measure success

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Brand Building & Thought Leadership

Demonstrate your expertise and influence your industry and peers.

Transitioning from a freelancer to a thought leader has been one of the most interesting and rewarding challenges I’ve taken on.

Learn how to: define your personal brand, find your voice, amplify your message, & communicate your ideas.

Leading From the TrenchesLeverage My Expertise to Become a More Capable & Profitable Freelancer

 I am proud of my integrity and capability as a professional. This mentality helps me earn a high five-figure income from my part-time freelancing work for specialized clients across North America. I practice what I preach.

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Work With a Senior Content, Website, & SEO Strategist With a Proven Track Record

I manage the content and SEO strategies of more than 50 websites and the teams that empower them. Learn how you can build your product/service to earn more sustainable recurring revenue.

Let’s Do This

Content, Website, & SEO StrategyBecome a Better Digital Marketer

Learn How To…

EDUCATE YOUR CLIENTS

Clients that understand your value (and what you're doing for them) are more likely to view your services as a partnership vs. a transaction.

CONSISTENTLY DELIVER RESULTS

Learn the content, website, UX, and SEO philosophies that have empowered my career in digital marketing since 2008. By always killing it, clients will stay on board longer and you'll be more profitable.

Maintain Client Relationships

Keeping the clients you have costs way less than acquiring new ones. Over the past 11 years, I have learned how to nuture client relationships, demonstrate my value (and results!), and keep my clients happy.

KEEP IT CREATIVE & FUN

Marketing must be a passion in order for you to be successful. Stoking that passion and keeping it alive means having fun, being creative, and taking on new challenges.

I’ve Just About Done it AllThe Skills & Processes I Can Teach You

WEBSITE Technical Skills

ON-SITE SEO
From the basics to the abstract, learn the on-site SEO best practices that are still relevant. Stay up to date with the latest development in on-site SEO.

USER EXPERIENCE
Building a great website is about much more than just the design. How a website works, and how easy it is to use, influences everything from layout to conversion rate.

WORDPRESS MANAGEMENT
WordPress powers 32% of the web, and probably your/your clients websites. Learn WordPress best-practices, how-to's, and problem solving.

CONVERSION OPTIMIZATION
How effective a website is at generating new leads or sales is the ultimate measure of whether or not your clients will retain you. Learn how to build a website that converts like crazy.

CONTENT STRATEGY

BLOGGING 101
From keyword research to competitive analysis, I'll teach you how to create a content strategy that drives orgranic traffic... and conversions.

USER INTENT
Understanding changing user behaviour, and recognizing what they're intending to find when they search, is critical in creating an effective content marketing strategy.

MANAGE FEEDBACK
Learn how to minimize client pushback and deliver a content product that they'll love. Become a master at directing the conversation and setting expectations.

TRICKS OF THE TRADE
Learn what software, communities, and resources exist that will help facilitate your effectiveness. Uncover shortcuts that save time without compromising quality (yes, that unicorn does exist!).

SEO & LEAD GENERATION

OUTREACH 101
Find great backlinks and earn offsite equity as you market your clients and their content like a pro. It took me 5 years to figure out outreach, and another 3 to get good at it.

LEAD GENERATION
Create the messaging and campaign needed to build websites and landing pages that convert like crazy. Make each dollar of media spend count.

BECOME DATA-DRIVEN
Using tools like Google Analytics, Google Search Console, and third-party toolsets (such as SEMRush), learn how to curate the data you need to inform great decisions.

MEASURING SUCCESS
How you define success, and the metrics that you report on, is critical and also unique for each campaign. Learn how to measure success and communicate results.

MANAGING RELATIONSHIPS

WOW YOUR CLIENTS
Become a master at setting expectations and then totally exceeding them. When your clients jaws drop, your revenue jumps!

SET EXPECTATIONS
Being able to confidently set expectations and control client-facing messaging makes client-facing work about 200% easier.

LEAD INTERNAL & CLIENT MEETINGS
Stop running crappy meetings that attendees don't find value in. Run meetings like a pro and leave internal stakeholders & clients with a great impression.

HAVE DIFFICULT CONVERSATIONS
Being able to have a difficult conversation respectfully and confidently is the difference between a blow-out and a respectful handshake. Whether it's giving feedback, terminating a team member, or firing a client... learn how to handle the conversation with confidence.

Ready for a Knowledge Bomb?Ready to Kick Ass & Increase Your Earning Potential?

And one that hangs on to their clients. Whether you need coaching with technical skills, or you want to become a better internal resource, I will mentor you to reach your egoals and increase your value as a marketer.

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It’s Time to Level-Up!Book a Call With Me

Consulting Rates
In USD

$80/hour
One-Off CALL

Get feedback or vet an idea

Discuss your strategies & objectives

Book me when you need me!

$70/hour
Scheduled recurring Calls

Get regular feedback and direction

Get deeper insight & see value quicker

Minimum 3-call committment

Availability notice: I am only available on Fridays and Saturday mornings for coaching calls.

Let’s Start the Conversation

Please allow up to 2 business days for a response.

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